Originally published by Laura Alvarado, January 28, 2017, The Costa Rica Star
Costa Rica was selected as a guest country by the organizers of the International Fair FESPO, the most important touristic fair in Switzerland.
This is the first time that Costa Rica participates in this international event that is taking place January 26th -29th in Zürich, Switzerland.
“The participation in this fair will allow us to position the country in the European market, which represents a necessary and fundamental action to capture the attention of potential tourists”, said Mauricio Ventura, Minister of Tourism. Ventura added that efforts are also being done to approach this market with the confirmation of a new direct flight to Switzerland.
During these days, Costa Rica’s stand will be located in the exhibition center in a privileged position that is given only to the selected guest country. As part of the benefits given to the guest country, Costa Rica will also have a special section in the webpage of this important event.
The participation of Costa Rica in the FESPO, is of great interest to the general public, since as of May 9th of this 2017 the Swiss and Europeans will have the possibility of taking a direct flight to Costa Rica via Edelweiss airlines, which will operate two weekly flights, Tuesdays and Fridays, between Zürich and San José.
FESPO gathers more than 63000 participants yearly, and these could visit the Costa Rican stand that features general information, elements of traditional Costa Rican cuisine and attractive decoration with images of the country.
Last year, 21,242 tourists entered Costa Rica from Switzerland, a number expected to increase with the enter in operation of the new direct flight.